What's special about you and what you do? What's your passion, who's your target client, and how can you truly connect with them? It's rarely as obvious as you'd think. We'll take the time to figure it out, upfront, then design a unique "brand" (a.k.a. professional image) for you, and choose the right vehicles and methods to publicize it. We'll make sure you're not just another face in the crowd!
People don't like sales - but they love stories. We'll create interesting, engaging ways to tell stories about you, your business, and your desire and ability to be of service to them. From creating an informative YouTube video series to sending helpful and entertaining emails, we'll help you provide value and earn the respect of people, setting the stage for them to become clients.
Hark! The most important, underrated, and mundane step in the process: making it all happen. We've got our system wired, so you don't have to. We'll work with you to design, produce and deliver customized messages within the most effective online marketing channels, from paid search to Facebook to YouTube. We can track the results and help manage your leads until they become clients, and beyond!
If you're expecting to simply check some boxes and fill out an online form, and start sending us a check every month, we're going to disappoint you. (Although you're welcome to send checks anyway.) We know that every business is unique, and should be marketed that way. We'll host you at our office in Walnut Creek, where we’ll interview you, learn about you, your personality and your talents, and figure out your USP - or "unique selling proposition." We'll develop and sharpen your message and strategy, then create a marketing plan for your business that's as simple or complex as you need. (Try getting all that personal attention and assistance from a national marketing firm - you're more likely to be given an email that starts with "help@" than an Account Manager who's truly committed to your business.)
We'll gather and/or produce all the video, photography and brand assets needed to give you a strong, consistent presence across all key aspects of online media. If you wish, we can design and manage your own website, social media, email campaigns, an educational video series, search engine marketing...you name it. (We can also assist with "offline" tasks like event marketing, print production and distribution, direct mail, even radio or TV advertising on request.) We have experience integrating programs across every online and offline marketing channel. We'll get together - sometimes weekly, at least quarterly! - to evaluate your results and adjust the plan to suit your evolving needs.
We're great at marketing, so you don't have to be.
Much like a chicken in an infomercial rotisserie machine, once we've established a strong foundation for your marketing strategy, you can "set it, and forget it" when you need to! While you’re off doing your “real job,” we’ll be working behind the scenes to consistently, persistently execute your plan, so your business will grow every day, no matter how busy you are. Put yourself in our hands, participate as much or as little as you want, and flip the switch. You go out and do what you do best – we’ll handle the rest.